FiftySix Insights brings academic rigor to real-world commerce. Led by a consumer behaviorist, we help brands decode buyer behavior and build smarter strategies.

Your customers are telling you everything.
We help you listen.

They research before they buy. They compare options, seek social proof, and value authenticity over polish. They want relationships with brands—not transactions.

Yet most brands are still marketing like it's 1995, generic messaging, one-size-fits-all experiences, and zero understanding of why someone clicked "add to cart" but never hit "buy now."

Here's the Thing About Today's Consumers

70%

of digital shopping carts are abandoned

$20T

controlled by women in worldwide spending

88%

of consumers trust recommendations from people they know

Who We Work With

We partner with product-based brands across:

Beauty & Skincare
Apparel & Lifestyle
Home & Artisan Goods
Food & Beverage
Boutique Retail & Specialty Products

Ideal for brands who want to grow strategically, not just make noise.

Spoiler:
We basically can.

I've spent years researching why people buy—and more importantly, why they don't. At FiftySix Insights, we turn those findings into strategy that helps brands connect with customers like they already get them.

Whether you're trying to land retail buyers, refine your narrative, or build a story that sticks, we give you the strategy and structure that makes people say "yes."

This is where behavioral insight meets brand power.

What If You Could Read Your Customer's Mind?

BOOK A CALL

diagnostic À LA CARTE

05

INSIGHT-LED CASE STUDIES

04

STRATEGIC CONSULTING

03

STRATEGY INTENSIVES

02

UNDERSTANDING YOUR CUSTOMERS

01 EXPLORE SERVICES

FiftySix Insights brings you research-backed clarity on why your customers buy, hesitate, or walk away. We help you understand what's really happening—so you can make smarter decisions.

UNDERSTANDING YOUR CUSTOMERS

DIAGNOSITC À LA CARTE

05

INSIGHT-LED CASE STUDIES

04

STRATEGIC CONSULTING

03

STRATEGY INTENSIVES

02

UNDERSTANDING YOUR CUSTOMERS

01

FiftySix Strategy Intensives are focused, high-touch working sessions for brands who feel stuck, scattered, or misaligned. Offered in half-day or full-day formats, we tailor each session to your specific challenges.

Strategy Intensives

EXPLORE SERVICES

diagnostics a la carte

05

insight led case studies

04

STRATEGIC CONSULTING

03

strategy intensives

02

UNDERSTANDING YOUR CUSTOMERS

01

FiftySix Insights brings behavioral expertise to your decisions—without the execution.

Strategic Consulting

EXPLORE SERVICES

a la carte

05

INSIGHT-LED CASE STUDIES

04

strategic consulting

03

strategy intensives

02

UNDERSTANDING YOUR CUSTOMERS

01 learn more

Your brand story—grounded in behavior, not hype.
We turn your brand, product, or initiative into a strategic case study that explains why it worked. Perfect for investor decks, stakeholder communication, sales enablement, or thought leadership.