We're FiftySix
Our founder's PhD research in consumer behavior revealed something crucial: women make up 80% of purchasing decisions, but most marketing strategies aren't designed for how they actually buy.
That's where FiftySix comes in. We're a boutique agency that specializes in female buyer psychology. We know exactly why women abandon carts, what makes them trust brands, and how they really make purchasing decisions.
A Boutique Agency Specializing in Female Consumer Psychology
Our name is rooted in our foundation—
Exit 56
A place that shaped our perspective on community, commerce, and connection.
The insights from Exit 56 taught us that successful businesses aren't just about selling—they're about understanding people. This philosophy led our founder to pursue advanced research in consumer behavior, where she became fascinated by a gap in the industry: why wasn't more marketing strategy focused on how women actually buy?
From there, we've grown into a research-driven boutique agency that builds strategies designed specifically for female buyer psychology. Our approach is modern, but our mission has stayed the same: helping brands unlock their full potential by understanding their most important customers.
Meet Nicole Arnett Sanders, PhD
Nicole's path to consumer psychology wasn't traditional. Fashion dreams led to marketing work, which sparked a fascination with female buyer behavior that eventually became PhD research.
Today, her academic work on cart abandonment directly informs our client strategies. Her small-town roots keep us grounded while her research keeps us effective.
The result? Clients get PhD-level expertise with small-town care—sophisticated strategy without the corporate disconnect.
Fun Fact: Growing up as an entrepreneur's daughter taught me that understanding people is the key to any successful business. Now my 5-year-old tells everyone her mommy is "a doctor of shopping"—and honestly, that's the most accurate job description I've ever heard!
It all started with a love of shopping and a merchandising internship in NYC.
We optimize for how women actually behave online, from first click to final purchase and beyond. Our frameworks are proven to reduce cart abandonment and increase authentic engagement.
CONVERSION OPTIMIZATION THAT WORKS
As a boutique agency, we give you personal attention while applying enterprise-level psychology expertise to your unique challenges. Pretty websites don't convert—psychology does.
BOUTIQUE CARE,
STRATEGIC DEPTH
Women buy differently. They need different trust signals, different social proof, and different types of connection. We know exactly what those are and how to implement them authentically.
TRUST-BUILDING PSYCHOLOGY
We don't guess—we analyze. Every strategy is rooted in consumer psychology research about how women discover, evaluate, and purchase. This isn't about stereotypes; it's about understanding real behavioral patterns.
RESEARCH-DRIVEN INSIGHTS
Our research-driven approach stems from PhD-level expertise in consumer behavior and marketing—academic insights that we translate into real-world strategy. We go beyond surface-level demographics to uncover the motivations, behaviors, and emotions that drive female purchasing decisions.
Here's what makes our approach different:
-Research-backed insights about female buyer psychology
-Psychology-based strategies that feel authentic, not manipulative
-Proven frameworks for building trust with women customers
-Boutique attention with enterprise-level expertise
Whether it's reducing cart abandonment, building authentic community, or scaling without losing your personal touch, our work is focused on how women actually behave—not how we think they should.
Female consumer psychology isn't just what we study—it's what drives everything we do.
At FiftySix, we believe that successful brands are built at the intersection of science and empathy. Every woman has a story, but the most compelling marketing strategies are rooted in deep understanding of how she actually makes decisions.
Female consumer psychology isn't just what we study—it's what drives everything we do.
"They showed me exactly where I was losing customers and why."
so they say:
BOOK A STRATEGY CALL
When you work with FiftySix, you're not just getting an agency—you're getting direct access to PhD-level research on female consumer behavior. Nicole personally oversees every strategy, ensuring your brand benefits from the latest insights in consumer psychology.
Ready to Decode What's Really Stopping Your Female Customers From Buying?