We're FiftySix
Female consumers drive more than 80% of purchasing decisions, yet most marketing strategies are still designed through a one-size-fits-all lens. That gap is where FiftySix lives.
We exist to give female-led brands a competitive edge by applying behavioral science to real-world commerce—so they stop guessing what works and start knowing.
Every strategy we build is rooted in behavioral psychology. We look at what your customers are actually doing—not just what they say they’ll do. Then we translate those insights into narratives, strategies, and buyer experiences that convert browsers into loyal customers.
We don’t follow trends.
We decode behavior.
We focus on female-led brands because they’re building more than businesses—they’re building movements. When women lead, industries shift. Our job is to give them the science, strategy, and storytelling to make that shift stick.
We’re behavioral translators.
We study how women shop—the trust signals they look for, the emotional beats that drive their decisions, and the exact moments where conversion either happens or doesn’t.
Behavioral Science For Brands Who Want To Sell Smarter.
Our name is rooted in our foundation—
Exit 56
Our name is grounded in a moment that shaped our lens on how people buy.
Exit 56 isn’t just a place. It’s the spark that shaped how we see commerce—through the lens of community, connection, and consumer psychology.
It’s where we learned that successful businesses aren’t built on transactions, they’re built on understanding people. That insight is what fueled our founder’s research into buyer behavior and the gap in marketing strategy: why wasn’t anyone focused on how women actually buy?
From that question came FiftySix. Today, we’re a behavioral-strategy studio helping female-led brands scale smarter. Our foundation may be grounded in Exit 56, but our focus is on the future of modern commerce—where strategy is built on science, not guesswork.
Meet Nicole Arnett Sanders, PhD
Nicole’s path to consumer psychology started in fashion showrooms, not boardrooms. What began as a love of shopping and merchandising turned into a decade-long obsession with the why behind every buy.
She went on to earn her PhD researching female buyer behavior and cart abandonment, building the frameworks that now power FiftySix’s strategies for modern brands.
Today, Nicole blends behavioral science with real-world commerce, helping female-led brands stop guessing and start scaling with clarity.
The result? Clients get PhD-level insights and brand strategy that converts browsers into buyers.
Founder. Behavioral Strategist. Shopping Scientist. The Doctor of Shopping.
Fun Fact: I grew up as an entrepreneur’s daughter, learning early on that understanding people is the key to any successful business. Now my 5-year-old proudly tells everyone her mommy is “a doctor of shopping” — and honestly, that’s the most accurate job description I’ve ever had.
We optimize for how women actually buy—from first click to final cart.
CONVERSION OPTIMIZATION THAT WORKS
Personal attention meets advanced consumer psychology. Pretty branding doesn’t convert—behavior does.
BOUTIQUE CARE. STRATEGIC DEPTH.
Women buy differently. We know the trust signals that actually move them to purchase.
TRUST-BUILDING PSYCHOLOGY
Every strategy starts with real behavioral research. We decode patterns—not opinions.
RESEARCH-DRIVEN INSIGHTS
Our work is grounded in PhD-level behavioral research and designed to translate real consumer psychology into practical brand strategy. We look beyond demographics to decode the trust signals, value triggers, and emotional cues that drive purchasing decisions.
Here's what sets our approach apart:
-Research-backed insights about female buyer psychology
-Strategy developed on how women actually shop
-Proven frameworks for building trust with women customers
-Boutique-level attention, enterprise-level expertise
Whether it’s reducing cart abandonment, scaling with clarity, or deepening connection with your audience, we give you the science to stop guessing and start growing.
Female consumer psychology isn't just what we study—it's what powers everything we do.
At FiftySix, we believe the most powerful brands aren’t just built on creative ideas—they’re built on behavioral insight. Every woman has a story, but great marketing isn’t about telling stories at her. It’s about understanding how she actually makes decisions.
"They showed me exactly where I was losing customers and why."
so they say:
BOOK A STRATEGY CALL
When you work with FiftySix, you're not just getting an agency—you're getting direct access to PhD-level research on female consumer behavior. Nicole personally oversees every strategy, ensuring your brand benefits from the latest insights in consumer psychology.
Ready to Decode What's Really Stopping Your Female Customers From Buying?