Industry trends suggest that social media marketing is constantly evolving, with brands navigating shifting algorithms, AI-driven personalization, and emerging content formats. Some say it’s harder than ever to break through the noise. We say, not if you have the right strategy. The most successful brands are embracing new engagement tactics, leveraging data-driven insights, and meeting […]
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This is where marketing meets consumer behavior, infused with a sprinkle of academic insight, a dash of sass, and just the right amount of glitter. Here, you’ll find everything from deep dives into branding and consumer psychology to practical marketing strategies that help businesses thrive. But creativity doesn’t stop at the office! Expect the occasional lifestyle post—gardening must-haves, entrepreneurial musings, and the little things that keep us inspired. Whether you're here for actionable insights or just a fresh take on marketing, you’re in the right place.
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Consumer Catalyst: The Psychology Behind Impulse Buying and Unplanned Purchases In this episode of Consumer Catalyst, host Nicole delves into the psychology behind impulse buying and unplanned purchases, exploring the key factors and emotional triggers that drive these behaviors. Using the context of Black Friday and Cyber Monday, Nicole distinguishes between impulse and unplanned purchases, […]
Have you ever wondered why we buy what we buy? Why do some of us spend $100 on a pair of Lululemon leggings instead of opting for a $20 alternative? Why do others choose Starbucks over homemade coffee, even though the cost is significantly higher? These questions lie at the heart of consumer behavior, a […]
In a world oversaturated with ads, content, and marketing messages, the brands that stand out aren’t just selling products—they’re telling stories.
Branding isn’t just about visuals—it’s about psychology. The way consumers perceive your brand directly impacts whether they trust you, buy from you, and stay loyal over time. Trust isn’t built overnight, and loyalty isn’t automatic. But when brands understand how the human mind processes identity, relationships, and decision-making, they can create lasting connections that turn […]
Your brand is more than just a logo—it’s how customers perceive you, how you communicate your value, and how you stand out in a crowded marketplace. But over time, even the strongest brands can lose their edge. If your brand isn’t resonating like it used to, it may be time for a refresh. Here are […]
How a baby and children’s boutique expanded its reach through social media strategy and a user-friendly online store.
How a new Mardi Gras tradition brought excitement and engagement to Main Street.
How a plumbing company launched during COVID grew into a $5M success story by blending nostalgia with modern branding.
