FiftySix is the boutique marketing agency where consumer psychology meets modern commerce. Led by a PhD in female buyer behavior, we help brands decode what drives her decisions—from first scroll to final sale.
We help female-led brands turn browsers into
loyal customers
We specialize in...
They drive 80% of all purchasing decisions. They're more likely to research, compare, and seek social proof. They value authenticity over perfection and relationships over transactions.
Yet most brands are still marketing like it's 1995—generic messaging, one-size-fits-all experiences, and zero understanding of why she clicked "add to cart" but never hit "buy now."
Here's the Thing About Female Consumers
70%
$20T
92%
Spoiler:
We basically can.
I'm a PhD consumer behaviorist who's spent years researching exactly why women buy—and more importantly, why they don't. At FiftySix, we take those insights and pair them with the kind of thoughtful, intuitive approach that feels like getting advice from your most brilliant friend who happens to understand commerce psychology.
The result? Commerce experiences that don't just convert—they create customers who become your biggest fans.
What If You Could
Read Her Mind?
Strategic deep dive into the female buyer journey. Complete buyer journey analysis, cart behavior mapping, messaging alignment, and social commerce optimization
THE
Commerce Psychology Intensive
Behavioral triggers that build trust and reduce abandonment. Cart abandonment analysis, recovery sequence design, checkout optimization, and trust-building strategies
Cart Recovery & Optimization Strategy
Complete review through a female-focused lens.
Website audit, social commerce analysis, customer journey review, and psychology-based recommendations
Brand Psychology Audit
Specialized support for artisans, creatives, and small-batch founders scaling their brand. Brand positioning, storytelling framework, authentic scaling strategies, and maker-to-commerce guidance
The Boutique Brand Boost
BOOK A CALL
Ongoing support for Instagram, TikTok, Meta—plus influencer strategies and content systems. Platform-specific strategies, influencer frameworks, content systems, and community building
Social Commerce Retainers
Cause marketing that applies buyer behavior and donor psychology for nonprofit success. Donor psychology insights, fundraising strategies, mission-driven messaging, and authentic storytelling
Mission-Driven Marketing
WHERE YOU CAN TUNE IN FOR:
Working with her felt like having a brilliant friend who happened to be a consumer psychology expert. The results spoke for themselves.
overheard:
Ready To Turn Browsers Into Loyal Customers?
Let's chat about your brand and create a strategy that actually converts.